So we launched Stride yesterday, and hit both the HN frontpage and TechCrunch within a half hour or so of each other. There was a bunch of learnings on the ops side that I’ll save for another post, but one of the things that I’m really excited about is that we have side by side traffic comparisons between TechCrunch & Hacker News.
Hopefully I’ll get the time to analyze and share more later, including some raw data, but here’s some interesting takeaways I saw:
- We had ~4500 uniques driven while we were the TC top post & on the HN frontpage.
- Techcrunch drove a tiny bit over twice the uniques of Hacker News.
- [Subjective] HN comments were way more insightful, interesting, and helpful.
- TechCrunch readers stayed on the site ~1 minute 20 seconds longer than HN readers.
- HN’s bounce rate was ~65%, TC’s was ~32%.
- HN’s Pages/visit was 2.2, TC’s was 3.4
- 70% of TC viewers went through to our sign up page, whereas only 30% of HN viewers did.
- TC had 3% IE, HN had one dude.
- TC had 66% Chrome, 19% Firefox, 8% Safari.
- HN had 70% Chrome, 13% Firefox, 12% Safari
Note: I sampled all this data around 10PM yesterday.